Euromonitor

Coverage [Date range: vary for each database; updated as new data becomes available]
Contains full-text data and statistics for over 6,000 market profiles and overviews of major key market activities. Comprised of several subfiles that include key market parameters: demographics, marketing statistics, market profiles, market share and market size, and marketing forecasts on selected sectors. Also include information on companies and brands.
Content Full-text. Covers market analysis reports and statistics.
Strengths Contains full-text and detailed market data.
Weaknesses Many of the market sector names are different to the ones used in the U.S.
General Business Search Tips To search in the Title, type key words in search box. Click Run search.

OR
To search in the Text, click on Text button. Type key words in search box. Click Run search.

OR
On Geography screen, double-click a region to search for regional total plus individual country data. For an individual country, click on + (plus sign) to expand and click on a country. And click Category; Click on + (plus sign) to expand topic, select specific subtopics. Click on Run search.

Industry Research Search Tips To search in the Title, type key words in search box. Click Run search.

OR
To search in the Text, click on Text button. Type key words in search box. Click Run search.

OR
On Geography screen, double-click a region to search for regional total plus individual country data. For an individual country, click on + (plus sign) to expand and click on a country. And click Category; Click on + (plus sign) beside Industrial Markets to expand the topic, select specific subtopics. Click Run search.

Company Research Search Tips To search in the Title, type a company name in search box and click Run search.

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To search in the Text, click on Text button. Type a company name in search box. Click Run search.

SWOT analysis is available for approximately 600 selected companies. Type swot and name of company. (Example: Click on Text button, and type "general mills swot").


Product Research Search Tips To search in the Title, type key words in search box. Click Run search.

OR
To search in the Text, click on Text button. Type key words in search box. Click Run search.

OR
On Geography screen, double-click a region to search for regional total plus individual country data. For an individual country, click on + (plus sign) to expand and click on a country. And click Category; Click on + (plus sign) to expand topic, select specific subtopics. Click Run search.

Geographic Information
Search Tips		 To search in the Title, type key words in search box. Click Run search.

OR
To search in the Text, click on Text button. Type key words in search box. Click Run search.

OR
On Geography screen, double-click a region to search for regional total plus individual country data. For an individual country, click on + (plus sign) to expand and click on a country. Click Run search.

Biographical Information
Search Tips		 No biographical information available.
Boolean AND, OR, NOT
Proximity Not applicable.
Truncation Wildcard: *
Explanation : "*" is used to replace any characters at the right or the left end of the word.
Example : Econom* finds "economy', "economics", economical" etc.
Keywords global, international, market, market profile, marketing, demographics, statistics, market share, market size, forecasts, industries, brands, SWOT, consumer markets, economic indicators, foreign trade, industrial markets, population, household, retailing, wholesale, exchange rates, GDP (or Gross Domestic Product), GNI (Gross National Income), FDI (or Foreign Direct Investment), CPI (or Consumer Price Index), export, import, trade balance, inflation, labour or labor, income, distribution, government expenditure, market capitalization, consumer markets, service markets, leisure, lifestyles, trends.