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| Coverage | [Date range: 1994-present, updated daily] Broad-based business information database that focuses on facts, figures, events & market information about companies, industries, products and markets. |
| Content | Over 75 percent full-text. Covers all industries and is international in scope. Draws content from over 1000 trade and industry publications, regional, national and international newspapers, business dailies and newsletters.
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| Strengths | Covers the trade literature. Good place to look for topics dealing with: market share, market size, new products, or developments, trends. |
| Weaknesses | No academic, research, theoretical coverage.
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| General Business Search Tips | Type keywords in Words and Phrases or Words in Title. Click on Search. OR Select an appropriate term from Concept Term table. Click on Search.
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| Industry Research Search Tips |
Select Industry from Industry Table (example: Application Software), OR use SIC Code from SIC Code Box (example: 737255 or 732224).
Select appropriate term from Concept Table (example: Industry forecasts). OR Type keywords in Words & Phrases if Concept Table does not contain concepts you are looking for (example: outlook or future). OR Type in keywords in Words in Title for a more focused search (example: outlook or future).
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| Company Research Search Tips |
Type Company name in Company box (example: Microsoft).
Select appropriate term from Concept Table (example: market share). OR Type keywords in Words & Phrases if Concept Table does not contain concepts you are looking for (example: (distribution or compet*)). OR Type keywords in Words in Title for a more focused search (example: (distribution or compet*)).
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| Product Research Search Tips | Type keywords in Words and Phrases or Words in Title for more focus. (example: software and new product*)
Click on Search.
OR Select a subject term like Product development or Product recalls from Concept Term table. Click on Search.
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| Geographic Information Search Tips | Select geographic regions from Geo Region table; Click Search. OR Type keywords in Words & Phrases if Concept Table does not contain concepts you are looking for (example: developing countries).
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Biographical Information Search Tips |
For articles on a person, type a person's name in Words and Phrases. Click on Search.
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| Boolean | AND, OR, NOT |
| Proximity | Near Explanation : Searches terms that occur within a specified number of words of each other regardless of order. Example : home near banking
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| Truncation | Truncation : * Explanation : "*" is used as a right-handed truncator only; it will find all forms of a word. Example : Econom* finds "economy", "economics", economical" etc.
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| Keywords | marketing, advertising, market share, market size, ratios, statistics, facts, figures, consumer behavior, demographics, population, household, campaign, promotion, products, ad, media, research, brand, cobranding, design, coupons, direct mail, media costs, media buying, sales, telemarketing, sampling, public opinion, placement, loyalty, buying power, B-to-B or Business-to-Business, distribution channels, communications, contests, trends.
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| Last Updated: Thursday, 23-Aug-2007 13:41:26 EDT |